Design
Web tools
As a web designer / developer I take a keen interst in tools that can make my life easier (ie save time and energy), in fact talking about this reminds me of a video I watched recently by the guru Ethan Marcotte (responsive design expert and trail blazer) Author and founder of the blog “A
Who will design your site?
To help answer this question, it’s important to understand that web design is about a lot more than making a site look good. This common misconception confuses one of the tools of site design-visual appeal with the actual goal, which is to effectively communicate whatever the website is required to do: entertain, sell, convince, inform,
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Target your audience
A website is a communications tool you’re building to help achieve the goals you’ve set. But, it’s a communications tool unique in the history of the worldbecause it can perform a variety of tasks that no tool before it could have hoped to perform on its own. In fact, a website can be virtually every
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Do you have a web marketing plan?
A good rule of thumb is to review your marketing plan every three months. Check how well your doing, what needs revising, changing and so on A web site is the heart of all your online marketing. A web-marketing plan should be part of a broader marketing plan for your business or organisation. For many
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