INTRODUCTION
Now, it is more important than ever to embrace AI. Changes in platforms, like Chrome’s decision to phase out third-party cookies by the end of 2024, are forcing businesses to find new ways to achieve their marketing goals. Additionally, stricter regulations are calling for the industry to rethink the digital advertising system, making it more transparent and aligned with consumers’ privacy expectations.
Advances in AI-powered technologies are arriving, unlocking new capabilities and opportunities for marketers. Key to taking advantage of the AI opportunity is employing durable measurement and audience solutions. Used together, these components will help you make decisions with confidence and power AI to deliver long-term performance for your business.
